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A Meal Deal Made in Sneaker Heaven

Rapper Travis Scott has established himself as the modern king of hype collaborations over the past few years. From linking up with streetwear giants like Jordan Brand, Nike and Undercover to putting his unique spin on McDonald’s iconic menu items, each Travis Scott project is bigger and bolder than the last. His most ambitious partnership to date saw the avant-garde artist dip his toes into the fast food realm, joining forces with global powerhouse McDonald’s for a limited-time menu and coveted merchandise collection.

While droves of fans lined city blocks for a taste of Travis‘ take on the McDonald’s experience, one key element was noticeably missing from the highly-anticipated collaboration – sneakers. As the portrait of today’s uber-hyped crossover, sneakers have become an expected piece of any major brand pairing involving the world’s biggest artists and companies. So when no footwear component surfaced to accompany the golden arches-emblazoned hoodies, french fry boxes and more, sneakerheads were left wanting more.

Ever eager to fuel the hype, the creatives over at Hypebeast set their minds to envisioning what could have been with some concept sneakers fittingly riffing on Travis and McDonald’s beloved menu items. Below we unveil three drool-worthy designs that feel dreamed up straight from the mind of collab king Travis Scott himself. Keep scrolling to see if these whimsical works of art have you craving more than just Mickey D’s…

The Quarter Pounder Dunk Low

We’ll start with the burger that started it all – the legendary Quarter Pounder. As Travis‘ order of choice at the golden arcs, it only makes sense to build a sneaker around everyone’s favorite beef patty sandwich. Enter the Nike SB Dunk Low „Quarter Pounder“.

Crafted predominantly in soft, wheat-colored leather meant to resemble the sesame seed bun, overlays and detailing aim to mimic that quintessential burger bread texture down to the finest details. Subtle sesame seeds are imprinted throughout as a nod to the authentic sandwich experience. Sections of vivid „Pickle Green“ interrupt the neutral color blocking, playing on that signature tangy acidity pickles lend the burger.

Taking center stage on the lateral side is a custom „Cactus Jack“ logo stamp paying homage to Travis‘ persona. And no burger experience would feel complete without that all-important special sauce. Rather than simply slapping it on, this sneaker oozes oozing a glossy yellow mustard midsole, dripping down just like the real thing and transporting you straight back to those late night Mickey D’s runs. By the time you throw these bad boys on feet, you’ll be feeling as satiated as after scarfing down your third Quarter Pounder of the evening.

Fries by the Five-Piece Box

When it comes to sides, nothing compares to McDonald’s world famous fries. Light, fluffy and perfectly salty straight from the fryer, they’re the golden standard other fast food joints continuously aim to replicate. Taking a page from the iconic red-box packaging itself, these „Fries“ Air Jordan 5s are a meal deal unto themselves.

A foundation of plush crimson suede echoes that pop of color consumers have come to associate with those coveted fry containers. Speckles of golden yellow accent the lace tips, toe caps and subtle sharktooth detailing on the midsole in a nod to those crispy, golden sticks within. In true Mcdonald’s fashion, a playful remix of their iconic golden arches logo adorns the lateral side – this time stamped with „Cactus Jack“ flair.

As if that wasn’t enough, lifting the specially designed inner sneaker box reveals a pack of fries nestled cozily inside each shoe, keeping them hot and crunchy till you’re ready to feast. Talk about taking shoe-in-box unboxing experiences to the next level. Slide these bad boys on and you’ll feel more satisfied than after that post-bar feeds run to the golden arches for an extra-large fries fix. They may be a side, but these kicks pack all the flavor of a full meal itself.

Always Refreshing Sprite 270s

No Travis Scott McDonald’s order would feel complete without the signature beverage to wash it all down – a perfectly crisp, cold Sprite. Taking design cues straight from the refreshing soda’s iconic green, blue and silver color blocking, these Nike Air Max 270 React „Sprite“ kicks are sure to quench even the driest of sneaker thirsts.

A predominantly light blue leather upper coated in bubbly graphic details aims to mimic the fizzy carbonation within each can. Overlaying panels in mint green and subtle hits of frosty silver lend dimension. As if that wasn’t cold enough, depictions of condensation droplets trickling down the 270 unit transport wearers straight to that post-soda sensation with every step.

Bringing it all together is a bold graphic of the unmistakable Sprite logo stamped proudly across the medial side, customized this time in „Cactus Jack“ form. Slip these on and you’ll feel as energized as after pounding a big gulp of the crisp beverage. While reception may have been mixed for Travis‘ official 270 collab, hypebeasts far and wide would have undoubtedly wet their whistles for these “Sprite” styled joints quenching that liquid craving in sneaker form.

Expanding the Menu

With an appetite this big, it’s impossible to stop at just three drool-worthy concepts. Our creative minds continued wandering into snack land, dreaming up even more outrageous footwear riffing on Travis and Mickey D’s fan favorite menu items. Imagine deconstructed Beef Pattie Dunks oozing barbecue sauce from the overlays. Or buttery southern-style Biscuit Foams with toasted bottoms. How about glistening 24-karat Foamposites reimagined in the iconic golden arches shape itself?

For the kids (and kids at heart), we daydreamed up a pack of mismatched low top „Chicken McNugget“ kicks redesigned in 20 piece, 10 piece or 4 piece bag configurations for that full nugget fix on-the-go. And saved the sweetest for last – Oreo McFlurry Air Force 1s swirled head-to-toe in chocolatey frosting goodness. Feel your waist expanding with each step. The possibilities felt endless thanks to Travis‘ masterful abilities to blend nostalgia with innovation. Now the only question is, which menu item would you covet most in sneaker form?

Travis Scott’s Ever-Growing Legacy

Since first emerging on the scene, Travis Scott has proven himself a modern-day collaboration king like no other, bringing the greatest artists and brands together under one roof for culture-shifting projects. From his early Nike SB days to later Jordan Brand smashes and pioneering streetwear collabs with names like Fragment and Undercover, each pairing pushed the hype envelope further than the last.

When news first broke of Travis dipping his toes into the iconic golden arches domain, even the biggest hypebeasts struggled to fathom the scale of madness that partnership would unleash. Sure enough, the limited time menu items and accompanying collection became some of 2020’s most talked about drops, with droves risking life and limb for a taste of Scott’s McDonald’s vision.

While sneakers were noticeably left out of the initial collaboration, these whimsical concept designs give a glimpse into what could have been. With his Midas touch when it comes to bringing unexpected brands together, perhaps the minds behind Travis Scott x McDonald’s will one day revisit footwear too. One thing is for certain – the king of collabs shows no signs of slowing, and his appetite for raising the bar seems as big as his fans‘ appetite for the meals themselves. This is truly just the beginning of Travis Scott’s cultural reign.