The sneaker industry has been unwavering in their condemnation of the treatment of George Floyd by Minneapolis Police, as well as the systemic racism which is still evidently rampant within the United States and beyond. You’ve seen the passionate responses – ours included – but many of the big players have also opened their chequebooks to further support the fight for equality and social justice.

Michael Jordan and Jordan Brand have headlined the wave of financial donations with a $100 million pledge, stating: ‘Black lives matter. This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.’

His Airness has been backed up passionately by a star-studded support cast fighting for the common goal of societal change.

The Jumpman’s $100 million donation will be spread out over the next 10 years, with funds going to organisations that are dedicated to ensuring racial equality, social justice, and greater access to education.

Adding to the funds from Jordan Brand, Nike and Converse have announced $40 million to support the black community in the United States.

‚Systemic racism and the events that have unfolded across America over the past few weeks serve as an urgent reminder of the continued change needed in our society. We know Black Lives Matter. We must educate ourselves more deeply on the issues faced by Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates,‘ said John Donahoe, Nike CEO.

Adding to their donation, Converse have also signed WNBA star Natasha Cloud who, aside from her prowess on the court, is known for using her platform to speak out against the racial injustices that are killing Black people in America, while also advocating for equality for women and the LGBTQ+ community.

To coincide with Global Running Day, New Balance have donated 10,000 pairs of shoes to Black organisations in the greater Atlanta area in memory of Ahmaud Arbery, who was murdered while jogging in Glynn County, Georgia.

PUMA have also contributed an unspecified donation to the Minnesota Freedom Fund, a non-profit organisation that uses donations to pay criminal bail for those who can’t afford it.

Meanwhile, FILA announced via Instagram that they’d donate $100,000 to Black Lives Matter, encouraging followers to ‚take the necessary steps alongside us for a more equal and just tomorrow‘.

It’s not just the big players who are assisting in the fight, HOKA ONE ONE parent company Deckers have shown their support in the fight for social justice by donating $500,000 to multiple organisations championing the #BlackLivesMatter movement.

The movement has also been supported by giants from the streetwear world, with the likes of Supreme, Palace, A-COLD-WALL*, Fucking Awesome, and Off-White’s Virgil Abloh, all making sizeable financial pledges towards various charities fighting for right.

While the support from the sneaker industry has been encouraging, it’s still up to the people and the powers-that-be to take significant steps to effect change at all levels. We’re imploring you to continue supporting the protest movement by signing a petition or donating to a charity. A comprehensive list of resources can be found here.

How to Get Started Selling on Amazon | Seller Central

If you’ve ever thought about selling products online, Amazon Seller Central provides a platform that allows you to reach millions of potential customers. Whether you have a small business or want to start a side hustle, Amazon’s vast customer base and user-friendly interface make it an attractive option for sellers. In this beginner’s guide to selling on Amazon, we’ll walk you through the steps to get started and offer some tips for success.

Register and Set Up Your Account

The first step to becoming an Amazon seller is to create an account on Seller Central. Simply go to the Amazon Seller Central website and click on „Register Now“ to get started. You’ll need to provide some basic information, such as your business name, contact details, and banking information for receiving payments.

Once your account is set up, you can customize your seller profile and set your preferences for shipping, returns, and customer service. Take the time to carefully fill out your profile and ensure that it reflects your brand and product offerings.

Choose Your Selling Plan

Amazon offers two selling plans: Individual and Professional. The Individual plan is suitable for sellers who only plan to sell a few items per month, as it charges a fee per item sold. The Professional plan, on the other hand, has a monthly subscription fee but allows for an unlimited number of listings. Choose the plan that best suits your business needs and budget.

List Your Products

To start selling on Amazon, you’ll need to create product listings for your items. This involves providing detailed information about each product, including its title, description, price, and images. Make sure to accurately describe your products and include any relevant keywords to improve their visibility in Amazon’s search results.

When listing your products, consider using Amazon’s FBA (Fulfillment by Amazon) service. With FBA, Amazon handles the storage, packaging, and shipping of your products, making it a convenient option for sellers. It also enables you to offer Prime shipping to your customers, increasing your chances of making sales.

Optimize Your Listings

To stand out from the competition and attract more customers, it’s important to optimize your product listings. This involves using relevant keywords, writing compelling product descriptions, and including high-quality images. Take advantage of Amazon’s search algorithm by including keywords that potential customers are likely to use when searching for products like yours.

Additionally, encourage customers to leave reviews for your products. Positive reviews can significantly impact your sales and improve your seller reputation on Amazon. Consider offering incentives, such as discounts or freebies, to customers who leave reviews.

Manage Your Inventory and Fulfillment

Once your products are listed, it’s essential to manage your inventory and ensure that you can fulfill customer orders promptly. Amazon provides tools and reports to help you track your inventory levels and set up automatic reordering when stock runs low.

If you’re using FBA, Amazon takes care of the storage and shipping of your products. However, if you choose to fulfill orders yourself, make sure to stay on top of shipping deadlines and provide excellent customer service.

Monitor Your Performance

To thrive as an Amazon seller, it’s crucial to monitor your performance and make adjustments as needed. Seller Central provides detailed reports on your sales, customer feedback, and customer metrics. Use this information to identify areas for improvement and implement strategies to increase your sales and customer satisfaction.

Pay attention to customer reviews and respond promptly to any questions or concerns. A good seller-customer relationship can result in repeat business and positive word-of-mouth referrals.

Expand Your Business

Once you’ve established a successful presence on Amazon, consider expanding your business by offering new products or targeting different markets. Amazon provides tools to help you research market trends and identify popular product categories. Continuously adapt and evolve your business strategy to stay ahead of the competition and meet the changing demands of customers.

Conclusion

Selling on Amazon can be a profitable venture for small businesses and aspiring entrepreneurs. By following the steps outlined in this beginner’s guide, you can get started on your journey to becoming a successful Amazon seller. Remember to prioritize customer satisfaction, continuously optimize your listings, and stay informed about industry trends. With perseverance and dedication, you can achieve success in the competitive world of e-commerce.